privacy policy

Remember, if you disagree with any of the privacy policies, you should not use this site or mobile apps, or submit your personal information for the purpose of using DAMAC's products and services.

Table of Contents

  • Collection of Personal Information
  • Marketing Communications
  • Use, Sharing, and Storage of Personal Information
  • How to Contact DAMAC and Modify Personal Information or Settings
  • Changes to This Privacy Policy
  • Questions, Concerns, and Complaints

Collection of Personal Information

Information You Voluntarily Provide

Registration: If you provide your personal information to DAMAC to receive updates about amenities and events, or register on any of DAMAC's websites, you will be asked to provide some personal information during the registration process. This information may include your first and last name, email address, phone number, and your work or home address.

The membership information you provide to DAMAC is used to communicate with you in order to create content and events that we believe will be of interest to you, and also to ensure that DAMAC does not violate any enforceable sanctions by providing goods and services to you. If you decide that you no longer wish to receive such communications from us, please follow the executable instructions you will receive from us.

Events

DAMAC may organize various events to introduce its products. If you register to attend such events, we will use the information from your user account to notify you about the relevant event.

If you register for one of our events but do not have a DAMAC user account, we will first collect information such as your first and last name, email address, work or home address, and business-related details to inform you about the necessary information and services related to the event.

Communications with DAMAC

If you contact us via email, postal mail, phone call, or other means (including customer service), we may collect some of your personal information depending on the nature of the communication. For example, if you email us, we may collect and store your email address to send related communications and use it to respond to your inquiry, inform you about DAMAC events and services, log complaints and housing requests, or handle other similar matters.

Information We Automatically Collect

We may automatically collect your information when you use the site. For example, if you access the site via a computer, we may automatically collect information such as your browser type and version, computer details, connection type, and routine information logged by our website’s event file. We may use remarketing tools to display ads related to your location. The content you browse on our site may be used to show you relevant ads after you leave our site. If you access the site using a smartphone, we may identify your location via your phone's GPS. You can prevent this by changing your phone's settings. Please contact your phone provider or manufacturer for instructions on adjusting these settings.

We may also automatically collect some of your information when you visit websites that use "cookies" or similar technologies like web beacons. Cookies are small data files stored in your browser that websites you visit read and store to recognize your browser in the future. Cookies do not execute programming code or access other information stored on your computer. Web beacons are transparent pixel images used to collect data on your website usage and email responses and track your actions.

Additionally, third parties may also store cookies on your computer when you visit our website. In some cases, this occurs because we have hired third parties to provide services to you, such as a form application. Since your browser connects to these third parties, they can read or store their cookies on your device and may collect information about your online activities (though they cannot collect your personal information).

Some of our pages use third-party software providers such as Optimizely, Unbounce, Hotjar, and others to test content changes, helping us improve our services. You can view their privacy policies (or opt out of their services) via these links:

Information Collected by Cookies

The information that may be collected by cookies when you use the sites can include, but is not limited to:

  • Pages you visit on the site
  • Date and time of your visits
  • Time spent on the site
  • IP address used to connect your device to the internet
  • Computer and connection information, including your browser type and version, and your operating system

This information is used to improve site performance and the user experience. You can configure your system to block cookies or alert you when cookies are sent.

1. Information Provided During the Payment Process

All company deposits are processed through third-party services under DAMAC supervision. The information collected by these third-party providers is not available to us unless you have previously provided that information to us

Marketing Communications

The company may combine your information with data collected from its vendors to improve and personalize the DAMAC website. If you do not wish to receive marketing information from us or participate in our personalized advertising programs, simply update your communication preferences via marketing@damac_ehsancgroup.com or follow the instructions provided in the communications or advertisements.

Use, Sharing, and Storage of Personal Information

a) How We Use Your Information

In general, we use your personal information to provide, maintain, protect, and improve current products and to develop new ones. This enables us to:

  • Facilitate account creation and security within DAMAC networks.
  • Identify you as a user of our services.
  • Improve DAMAC’s services, website, and performance.
  • Understand and enhance your experience with our website, products, services, and related offerings.
  • Respond to your feedback and requests (our support team also has access to this information to offer services to you).
  • Provide confirmations, invoices, technical updates, security alerts, and administrative support messages.
  • Correspond with you regarding promotions, upcoming events, and news about DAMAC products and services.
  • Link or merge this information with data received from third parties to better understand your needs and provide improved services.
  • Protect, investigate, and counteract illegal activities and fraud.

b) Guidance for Residents of the European Economic Area (EEA)

Legal Basis for Processing Personal Data of EEA Residents

Whenever we need your consent to process your personal data, the processing is conducted in accordance with Article 6(1)(a) of the General Data Protection Regulation (EU) 2016/679 (GDPR). This article describes the lawful basis for processing personal data. If data processing is necessary to form a contract between you and DAMAC, or for any pre-contractual measures at your request, the processing is carried out under Article 6(1)(b) of the GDPR. If we do not process the data, DAMAC will not be able to enter into a contract with you. When processing is required to comply with legal obligations, it is done under Article 6(1)(c) of the GDPR, for example, in accordance with labor laws. For cases where processing is necessary to protect DAMAC's legitimate interests, this processing occurs under Article 6(1)(f) of the GDPR, such as fraud detection.

You may also receive personalized advertising based on the data you provide when inquiring about a product or service or when expressing interest in receiving marketing communications (accessible via settings at the bottom of this page). Note that you may still receive general correspondence about project launches, special offers, or plans.

Data Transfer from the EU to the UAE

DAMAC's headquarters is located in the United Arab Emirates (UAE). The information we collect from you is processed in the UAE. We prioritize your privacy and data security, encrypting your data using Secure Socket Layer (SSL) technology. However, no data transmission over the internet can be 100% secure, and DAMAC cannot fully guarantee the safety of information transferred via the site.

DAMAC strives to comply with the EU-U.S. Privacy Shield framework. The company is also committed to processing all personal information received from EU member countries under this framework.

Rights of Individuals under EU Data Protection Laws

The General Data Protection Regulation (GDPR) grants certain rights to identifiable individuals. This privacy notice aims to provide information on how personal data is used. If you wish to verify whether DAMAC is processing your data or have access to your personal information, please contact us at legal@damacgroup.com.

You can access information regarding:

  • The purpose of data processing.
  • Categories of relevant personal data.
  • Other parties (besides DAMAC) who may have received this data.
  • The source of this information (if it wasn’t directly provided to DAMAC by you).
  • Where and for how long personal data is stored.

If your personal data held by DAMAC is incorrect, you can request corrections. You can also request that DAMAC delete or stop processing your data, though not all data may be subject to this. Additionally, you can request that DAMAC provide your personal data to you or a third party or have it stored confidentially. You may also block or contest the processing of data that contradicts the law. You can withdraw your consent to DAMAC processing your personal information at any time by emailing legal@damacgroup.com. You also have the right to prevent your data from being used for marketing purposes.

In many countries, including those in the EEA, you have the right to file a complaint against DAMAC's data processing with data protection authorities. If technically feasible, DAMAC will transfer your personal data to you or a third party upon request. You are entitled to receive your data in a standard, structured format.

In addition to the information included in this privacy notice, additional information regarding specific services or the collection and processing of your personal data may be provided upon request.

c) Data Storage and Retention

Your personal data is stored on DAMAC’s servers and in the database management services of DAMAC Engages, located in the UAE. DAMAC retains this data as long as you maintain a business relationship or require services from DAMAC to fulfill these needs.

If you are located in the EEA, all personal data will be deleted once your business relationship with DAMAC ends, or if you withdraw your consent for data processing, provided that there is no legal requirement to retain the data. If retention is required by law, we will only retain the information for the necessary period.

For more details regarding the retention period and location of your data, or for further information on your right to delete your personal data, please contact us at legal@damacgroup.com.

We will retain your personal information as long as you are a DAMAC customer or require our services.

4. How to Contact DAMAC and Update Personal Information and Preferences

Questions regarding this privacy notice should be directed to DAMAC’s Privacy Department via legal@damacgroup.com. If you wish to change the type of marketing emails you receive from DAMAC, follow the instructions provided in each email or update your preferences via the provided links.

5. Changes to This Privacy Notice

DAMAC reserves the right to update or amend this privacy notice at any time to reflect changes in business practices, data collection methods, or organizational changes. We may modify this notice for any reason without prior notice, except by posting the revised privacy notice on our website. If you have provided your email address, we will notify you of the updated privacy notice via email. We recommend checking the site periodically for updates and paying attention to the “Last Updated” date.

In any case, the rights outlined in this notice will not be restricted without your consent. If you disagree with any changes, you should stop using the site and sending personal information to us before the changes take effect. Otherwise, you will be subject to the new rules.

6. Questions, Concerns, and Complaints

If you have any questions or concerns regarding this privacy notice, please contact legal@damacgroup.com.